INDEPENDENT ADVICE: We are an independent financial
planning firm. We have no affiliation with custodians like Charles
Schwab or investment management companies such as mutual fund companies.
This independence positions us to provide financial advice to our
clients without the conflicts of interests inherent with financial
advisors employed by or affiliated with custodians or investment companies.
Our clients can sit easy knowing the advice they are receiving is
truly objective and independent.
FEE-ONLY: We are a fee-only financial planner and
investment management company. "Fee-only" means that your
advisor receives no other compensation other than the fee you pay.
There are a multitude of financial compensation arrangements available
in the financial planning industry today, however the fee-only arrangement
is by far the most transparent. Commission arrangements have a severe
inherent conflict of interest. The fee-based arrangement, not to be
confused with "fee-only," create conflicts due to its hybrid
of commission and fee arrangements. We believe that having a fee-only
compensation relationship with your financial advisor should be the
standard bearer in all financial planning relationships. Transparency
and objectivity. We can't imagine anything less when dealing with
one of our client's most important assets - their life savings.
FIDUCIARY CARE: We provide financial planning advice
at the fiduciary level of care. A fiduciary advisor makes investment
decisions with the client's best interest in mind. It is the highest
level of care between the client and the advisor. As a Certified Finanical
Planner professional, we must place the interest of our clients above
the interest of our advisors or the advisor's firm. To avoid conflicts
of interest, we must disclose any material conflicts of interest and
act with the care, skill, prudence and diligence that a prudent professional
would exercise.
INDEX FUND-FOCUSED INVESTMENT MANAGEMENT: Our investment
philosophy centers around the well-established premise that markets
are generally efficient and that cost is a major contributor to the
returns for many investors today. With this principle in mind, we
build and manage customized portfolios for each client using modern
portfolio theory and a combination of low-cost tax-efficient index
funds, mutual funds, individual stocks and bonds. Following the introduction
of exchange-traded funds (ETFs), the amount of index funds available
to investors has exploded over the last 20 years. We specialize in
navigating which funds perform best, what type of fund is best for
a changing investment landscape, and when or if to include specialized
mutual funds, individual stocks or individual bonds in a portfolio.
Our portfolios commonly contain some of the most profitable funds
available including funds from Vanguard, Charles Schwab, Blackrock
I-shares and Dimensional Fund Advisor (DFA).